Expose on Leadership, Being the Best and Nutritional Products!

In every field of human endeavor, he who would be the finest must always live in the bright light of the spotlight.

Whether this leadership is vested in a man or in a manufactured product, imitation and envy are ever at work.

Whether in a product or some field like music or art, the reward and the punishment are almost always the same.

The reward is widespread recognition for an outstanding product. However, often in some fields the reward is not immediate and recognition can be a long time coming.

The punishment, is criticism and tearing down. Comments like "That product is overpriced, ours is just as good and costs less!" is often common-place. For manufacturers know in certain areas they can cut corners without many in the general public ever the wiser. Because they know that in most cases the long term results are not immediately apparent and the product flaws won't show up until a few years later.

It is like the home manufacturer cutting corners in areas that the buyer can't see. Yet 5-10 years later when problems arise - it exposes these cutting of corners.

In the area of nutrition the problem is more pronounced, as one it largely is an area few people know much about. Only recently are people becoming more knowledgeable about nutrition, and a true knowledge and not just a surface "being aware" knowledge.

The problem of educating the public is not an easy one and seems to have stemmed from early nutritional science. Forty years ago before the fast and processed food revolution, people ate much more nutritious foods. Thus when many of the early nutrition products came on the market they were mainly just multi-vitamin/mineral products. Inexpensively made to address the needs of the day with the limited science available at the time.

And so the grocery shelves became stocked with these inexpensive vitamin products. People furthermore became conditioned to the price of these cheap products. Then as nutritional science grew over the past 30 years science has found that the body needs much more than just the standard vitamins and minerals. To be truly healthy they are finding it needs enzymes, and phytonutrients, and amino acids and numerous antioxidants, etc.

Also advances in the manufacturing of nutrition products have occurred and as they did they exposed big holes in the previous manufacturing of products. The cheap processes manufacturers had been using were producing far from an optimal product.

As often happens in a situation like this these companies were faced with a dilemma.

Big manufacturing has often been faced with these dilemmas in the past. They condition a general public to expect a certain price for a certain product – then when they discover a superior process or ingredients they are reluctant to use them. Because doing so while it may produce a far superior product would increase the cost of their product. With a general public expecting a certain price it could be devastating to a company to all of a sudden start charging a greater price as other companies would quickly capture their market share.

So their product stays largely unchanged until the market for their product changes.

For example many of you may remember not too many years ago that laundry detergents came in great big boxes. The majority of which was worthless filler to take up space and give the consumer "more for their money". The bottom line is there were small companies producing the concentrated laundry detergents you have today many years before these big manufacturers. These small companies were 10-15 years ahead of their time.

The big giant companies knew they could produce a concentrated product in a much smaller box, but they also knew the general public had been conditioned to expect a big box of detergent for their money. They knew they could lose huge market share. Ask yourself what you would do if you were suddenly seeing a box of detergent 1/3 the size for the same money. You would buy the bigger box (thinking you're getting more for your money) and the manufacturers knew this.

Of course in reality the concentrated product was superior as for one you didn't have all those extra fillers running through your washing machine to possibly wear it out sooner.

So often these superior products are just exclaimed as being overpriced and no better until society and the light of day catches up with the information that is available. There will always be superior products in the marketplace, usually produced by smaller principled companies whose main goal is simply to produce the best product available.

And there will always be larger companies who will rely on the conditioning of the general public to accept a lesser product as being "just as good", while exclaiming the superior product as "just overpriced".

And these larger companies will continue to produce an inferior product just like the laundry manufacturers until their research indicates they won't lose their market share by coming out with a superior more expensive product. But in reality public perception and information always lags behind the "State of the Art" products.

So the small innovative companies will often be the leaders in the field usually without ever dominating the field. Their customers will always be the special educated few who realize, while they may pay a little more they are getting a superior product for their money. And in the long run who really pays more?

I guess it depends upon what currency someone considers more valuable – whether they are paying with their health or their money!

Life Plus has made the finest in Nutritional Supplements using only the finest methods and ingredients since 1936. Click here to see the outstanding manufacturing processes Life Plus employees!

The Ruggburns - by Grace and James Sapp

YOU CAN CONTROL AGE-ASSOCIATED MEMORY IMPAIRMENT J. Robert Lemon, R. Ph.

How to Improve Your Memory! Identifing the most common memory problems and solutions for improving your memory!